Best Squeeze Page Builder Tools (Free & Paid Software)

If you want to collect email addresses for an email marketing campaign, you probably need to create high-converting squeeze pages.

Luckily there are great tools out there that will help you to create beautiful squeeze pages.

This article will share several squeeze page builders and point you towards the perfect tool for building your opt-in landing pages.

Best Squeeze Page Builder 1: The Simple One

Leadpages is a popular landing page builder software for small to medium-sized businesses. Leadpages’ big plus is that you can build squeeze pages extremely effectively without any marketer experience or technical background.

Without a doubt, the whole software is pretty straightforward, simple, reasonably priced, and does what it should do – building squeeze pages – very well. So if you want to create a lot of different squeeze pages in no-time, Leadpages is one of the best options out there.

A really fantastic feature is the template library: Leadpages offers around 200+ templates for all kinds of categories. The templates are mobile-optimized and conversion-focused. You can even sort them by “highest converting“.

To build a squeeze page, you select a template as a basis. Afterward, you customize your pages by changing some basic settings and adding elements with the drag and drop page builder.

The builder is a solid tool and can easily compare with, e.g., ClickFunnels. Other builders like Unbounce or Instapage definitely offer more regarding customization and workflow, but the Leadpages tool does an overall good job.

Leadpages lets you run basic A/B tests. The process couldn’t be simpler. With one click, you can add new variants and split the traffic between your different pages.

The next great feature the pop-up builder: When done correctly, pop-ups are a great way for boosting your conversion rates. For example, you can trigger a pop-up when visitors look like they’re about to leave your squeeze page. Leadpages makes implementing of pop-ups incredibly easy to set up. 

Leadpages offers three different pricing plans starting at $37/month. If you want to read more about the pricing structure, we have an article about it and how Leadpages compares to the competition.

In sum, Leapdages is a fantastic tool for creating squeeze pages and offers reasonable pricing.


  • Unlimited landing pages
  • Free hosting with fast page speed
  • A/B testing
  • Email Trigger Links
  • 200+ mobile-responsive landing page templates
  • Website builder, pop-ups, forms
  • Online Sales and payments
  • WordPress Integration
  • Advanced Integrations


  • Affordable
  • Beginner-friendly
  • High-converting squeeze page templates
  • Great options for integrations


  • Limited in design and editing options
  • Analytics are very basic
  • Limited in features overall

Why using Leadpages? Leadpages allows anyone to create high-converting landing pages without technical or marketing knowledge quickly.

Best Squeeze Page Builder 2: The Versatile One

Aweber is an email marketing software, offering an easy-to-use solution for building squeeze pages and sending out automated emails.

So having a squeeze page builder and an autoresponder in one dashboard is convenient, and Aweber makes the whole process of setting up your email marketing campaign very simple.

Aweber offers templates for emails and landing pages. There is a massive amount of email templates: over 700 are available till now. The templates are so-so; some are beautiful, and some look a little outdated. The landing page templates are oke but can’t compete with conversion-focused templates from Unbounce, Leadpages, or Instapage.

The drag and drop builder for building your squeeze pages is very straightforward and easy to handle. You can even use some free stock photos when designing your opt-in page.

In contrast, the drag and drop builders from Unbounce and Instapage have a better overall workflow and provide more options/settings for building your squeeze pages. The main downside is the lack of an A/B testing feature.

Nevertheless, Aweber’s landing page feature is a great tool but can’t compete with a stand-alone landing page builder. On the positive side, Aweber is an autoresponder, so you don’t need an extra tool for sending out your emails.

Aweber provides a free plan and pro plan for $19/month. Overall, it’s a reasonable price for a well functioning and solid email marketing platform.

The free plan is very limited in features and has the Aweber branding on all emails and landing pages. For this reason, the free plan is more like a demo or trial to get to know the software.


  • Unlimited landing pages
  • Free hosting
  • Autoresponder: Send unlimited emails
  • Landing page templates
  • Segmentation
  • Forms
  • AMP for emails
  • WordPress Integration
  • Advanced Integrations


  • Autoresponder + squeeze page builder in one tool
  • Beginner-friendly: Setting up setting up a simple autoresponder + squeeze page is very easy to do
  • Huge amounts of templates
  • Tons of integrations
  • Reasonably priced
  • Good & quick support


  • Limited in features compared to GetResponse or ActiveCampaign
  • Unsubscribed email addresses count towards your monthly subscriber count
  • No A/B testing for your landing pages

Why using Aweber? Aweber allows you to create simple squeeze pages and an automated email campaign without any distractions or an overload of features.

In this article we show some alternatives to Aweber.

Best Squeeze Page Builder 3: The Luxurious One

If you want to create highly-effective and optimized landing pages to generate more leads and increase revenue, Instapage, as a higher price range tool, is probably the best weapon out there.

Instapage gives you the tools to get the absolute maximum out of your landing pages. Besides a fantastic drag and drop builder, Instapage provides various tools for optimizing your landing pages.

One important key point is the very fast loading times of your squeeze pages. Instapage provides probably the quickest landing page speed of all page builders.

The template library is full of high-converting and ready-to-use pages. Without a doubt, all of them have a very high standard, and with a filter setting, you find a fitting template for your next project easily.

Whether you start with a blank page or use one of the stunning-beautiful templates, the editor of Instapage gives you everything you need for creating the exact landing page you want.

Creating a squeeze page feels extremely smooth, and you have tons of customization options without being overwhelmed. We can’t name any page builder that is better than the Instapage drag and drop builder.

Instapage has various tools for optimizing your squeeze pages. 1:1 ad-to-page personalization and dynamic text replacement lets you create unique audience experiences for each of your landing pages.

The whole idea behind it is that personalized and targeted squeeze pages have a higher conversion rate than a non-targeted variant.

Besides that, Instapage offers in-depth data analysis, heatmaps, unlimited A/B testing to push your pages even further.

Using the full potential of all features will definitely take some time and training but itS# worth it. Luckily, Instapage provides a resource library and fantastic support.


  • Unlimited landing pages
  • Free hosting with fast page speed
  • Beautiful landing page templates
  • Landing Page Optimization features: Heatmaps, ad-to-page personalization, dynamic text replacement, reporting features, A/B testing
  • Forms
  • AMP for landing pages
  • WordPress Integration
  • Advanced Integrations


  • One of the best drag and drop builders
  • Fantastic templates
  • Professional landing page builder that is very easy to use and effective
  • Tons of reporting data and features to help you to optimize your squeeze pages
  • Provides AMP landing pages
  • Good support and online documentation


  • High price
  • The built-in forms can be a bit limiting

Why using Instapage? Instapage allows you to create beautiful landing pages effectively. Besides that, Instapage provides various options for optimizing your pages – most builders lack these optimization features.

We have an in-depth review of Instapage here for you.

Best Squeeze Page Builder 4: The Generous One

ConvertKit is an autoresponder with a built-in landing page editor. It’s a solid option for anyone who wants squeeze page building and sending out emails in one dashboard.

Overall, the squeeze page builder is very limited and basic compared to other tools. This makes it a good tool for beginners or content creators like bloggers, influencers, Youtuber, etc.

The templates are descent, and include different categories like podcast, eBook, event, newsletter, webinar, and more. Aweber and ConvertKit share the same downside when it comes to landing pages. Both lack an A/B testing feature.

ConvertKit stands out from its competition through email automation, sequencing, tagging, and proper list management. It’s probably the easiest tool out there for handling your email marketing automation.

If you are just looking for a pure squeeze page builder, this isn’t really advantageous for you since it only affects the email marketing part.


  • Unlimited landing pages
  • Free hosting
  • Autoresponder: Send unlimited emails
  • Landing page templates
  • Segmentation
  • Forms
  • WordPress Integration
  • Advanced Integrations


  • Offers a free plan
  • Good landing page editor
  • Simple
  • Great user experience 
  • Advanced segmentation


  • Data reports could have more options
  • Free plan very limited in features
  • Limited in features compared to GetResponse or ActiveCampaign
  • Lack of Integrations compared to Aweber

Why using ConvertKit? ConvertKit is extremely easy to use and has a great workflow. You have a landing page builder and email marketing software in one tool.


As you can see, prices and amount of features can vary quite a bit. Overall, there are fantastic stand-alone squeeze page builders and autoresponders with an integrated landing page editor. Both options provide some upsides and downsides.

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Leslie Cohen
Having worked as an online marketer and media buyer, Leslie has intensively tested many marketing platforms including landing page builders, CRM & tracking tools, autoresponder, and more. He is very excited to help people to find the right tool for their next successful project.
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